Artist Profile | FABLERUNE
When Jeriel founded FABLERUNE, it wasn’t just about creating clean skincare or beautifully blended botanicals—it was about weaving intention into every drop. As a mother and seeker of wellness rooted in nature, she turned a personal need for trustworthy, nurturing products into a soulful brand that now guides others in reconnecting with their bodies, their rhythms, and the earth. We’re deeply grateful to carry and support FABLERUNE, a local, women-owned business grounded in strong values, thoughtful craftsmanship, and a deep reverence for both people and planet. What began as a ritual of healing has blossomed into a brand that invites us all to slow down, care deeply, and embrace our unique beauty, one mindful moment at a time.
We hope you enjoy the interview with Jariel.
Please introduce yourself and share the story behind your brand.
What inspired you to start, and what do you hope it brings to people’s lives?
I’m Jeriel, the founder of FABLERUNE, a women-owned wellness brand focused on creating intentional skincare, botanical body products, and functional fragrance. The journey to creating FABLERUNE wasn’t a straightforward one; it grew out of my own need for products I could trust, especially during my pregnancy, and from the desire to share the natural remedies that were healing my skin. My hope for FABLERUNE is that it serves as a guide, not just for skincare, but for a deeper connection to one’s body and the natural world. Our products are designed to support people in reclaiming their well-being and embracing their unique beauty.
Where does that inspiration come from? Is there a philosophy that guides your creations?
My inspiration comes from a deep place of connection to nature, my ancestry, and healing. Growing up, I struggled with acne and skin issues, which sent me on a journey to find alternatives to harsh, chemically-laden products. What I discovered was the power of plant-based ingredients and simple, ritualistic practices. My philosophy is rooted in the belief that beauty and wellness are not separate; they are interconnected. I believe in honoring our bodies, and our creations reflect this: each product is infused with intention, research, and respect for nature.
What role does scent play in your wellness philosophy?
Scent is incredibly important to our wellness philosophy. Fragrance has a powerful ability to ground us, to evoke memory, and to shift our energy. It’s not just about smelling good, it’s about how scent can influence our state of mind and connect us to a deeper sense of self. Our products, especially our perfumes and candles, are carefully crafted to support emotional and spiritual wellness, creating a sensory experience that invites mindfulness, calm, and healing.
How do you personally stay grounded and connected in your own life? Are there rituals or practices you return to regularly?
It’s hard to stay grounded ( lol), especially with two daughters, the state of the world, and just being a human~and it’s always a work in progress. My daily rituals are an anchor, though, whether it’s dry brushing, meditating, or tending to my garden. I also spend time walking in nature and practicing breathwork daily. Every morning, before anyone else is awake, I pull a rune and journal. It’s a way for me to center myself and set my intentions for the day. I find that when I reconnect my head and my heart, I’m able to carry that calm and clarity into everything I do (ideally).
Creating a wellness brand in today’s world is no small feat. What’s been the most rewarding or surprising part of your journey so far?
The most rewarding part has been seeing how our products resonate with people. It’s one thing to create something you love, but when you hear from customers about how it’s made them feel more connected to their own skin, or how it’s helped them embrace their natural beauty, that’s deeply fulfilling.
What does whole-body wellness mean to you? How does that vision shape your offerings?
Whole-body wellness, to me, is about understanding that every part of us is intricately connected: our mind, our body, and our emotions. It’s about honoring and nurturing each of these layers in a way that’s balanced and authentic. Wellness isn’t just about treating the skin or addressing physical health, it’s about acknowledging the full spectrum of what makes us whole. Our emotional well-being, mental clarity, and physical health are all intertwined, and each aspect deserves attention.
At FABLERUNE, this vision shapes every product we create. From the carefully selected ingredients to the rituals we craft, we approach beauty in a way that supports overall well-being. We believe in offering products that go beyond just treating a single concern, instead fostering an integrated, mindful approach to care. It’s not about quick fixes, but about long-term nurturing and healing, tending to the body as a whole, with intention and reverence for all its interconnected parts.
Is there a product, ritual, or idea you dream of bringing to life next?
Bobbie and I just published our first book, The Fable Book of Runes. Writing another book, one that focuses on beauty and wellness, is a dream I’m holding close.
How do you want people to feel when they experience your brand, whether through a candle, a ritual, or a quiet moment?
When people experience our brand, I want them to feel held, cared for, and deeply connected to their own inner strength. Whether it’s through a calming candle or a skincare ritual, my hope is that it feels like an invitation to slow down, be present, and reconnect with their body and skin.
What’s one piece of advice you’d give someone wanting to create more intention in their everyday life?
Start with small, intentional moments. It doesn’t have to be a grand gesture, it’s about showing up for yourself, even in the smallest ways. Whether it’s taking five minutes for a quiet breath, nourishing your skin with love, or setting an intention for your day, these moments add up. Consistency in your rituals, no matter how small, will lead to a more intentional life.
And finally, are there any favorite words of wisdom that guide you?
(A quote, mantra, or truth you return to often.)
One mantra I’ve carried with me since the very beginning of FABLERUNE ( it was the inspiration for our name) is, “No act of kindness is ever wasted,” from Aesop’s fable The Lion and the Mouse. I return to this Daily ~ it reminds me that even the smallest acts of compassion and care, whether for others or ourselves, hold lasting value. When I get discouraged or when the world feels overwhelming, I remember that nothing I do is wasted if the intention behind it is kindness.